ZorAbility Difference

Franchise Brilliance Starts Here


Sam G Ballas

Founded in 2016 by Sam G Ballas CFE, CCIM

the CEO and Founder of East Coast Wings + Grill, ZorAbility stands out as a dynamic force in the franchise industry. Sam brings a wealth of experience, having played pivotal roles in Equico Securities, AIG, and Interstate Johnson & Lane. As the visionary behind East Coast Wings + Grill’s successful franchise model since 2005, his commitment to “Driving Unit Level Economics” has earned recognition in top-tier publications like Bloomberg, Fox News, and CNBC. With a track record that includes achievements like INC 5000, Franchise Business Reviews Top 50 Best, and Entrepreneur Magazine’s Top 500, Sam Ballas ensures that ZorAbility is your go-to partner for strategic coaching and investment in emerging brands.

Some of Sam’s accolades include serving on the

Board of Directors as the 2nd Vice Chair of the International Franchise Association (IFA) and Past Chair of the Franchisor Forum and is a Certified Franchise Executive (CFE). He is also a designated Certified Commercial Investment Member (CCIM).

With a combined 60 years of experience in franchising,

ZorAbility possesses a deep understanding of the industry’s intricacies. This wealth of knowledge fuels our unique Discovery Process, allowing us to conduct in-depth brand explorations and strategically align specific elements to identify and close business gaps. ZorAbility’s ability to leverage this accumulated expertise positions us as a beacon of excellence in franchise management and development, offering businesses a pathway to success and scalability.



Goal & Vision Consultation

We conduct an initial consultation to understand your goals for franchising your emerging or re-emerging brand.

Brand Discovery & Growth Potential

We will conduct an in-depth assessment of your brand, identifying gaps and necessary elevations in the franchise model.


ZorAbility Steering PODs

We will present a roadmap for closing gaps in the franchise model, understanding the necessary actions in preparation for the franchise model’s success in a prudent, cost-effective prioritization strategy.

Guided Scalability Coaching

Once our ZA client confirms their desired trajectory, we offer two strategies: ongoing coaching or an investment path.



ZorAbility’s differentiator lies in our meticulously crafted Steering PODs, enabling us to precisely pinpoint business gaps during our Discovery Process. This unique ability to identify and address specific challenges sets us apart, allowing for the effective implementation of strategic solutions tailored to each business’ needs.

zor steering pods